Christmas party season is here and things are going to get celebratory!
With celebrating often comes a bit of fun, bonding, a few drinks and tension release at the end of a long year. While these are good things in general, you don’t want to wake up the next day and discover a tweet like this floating around your company’s social media sphere:
With a clear social media policy and a framework for appropriate behaviour, what happens at the Christmas party can stay at the Christmas party – and what happens won’t leave anyone (or the company!) feeling embarrassed.
Let’s dive in.
Don’t: allow gossip
Gossip is any conversation that poisons rapport, maligns reputation, contaminates cooperation and just generally leaves people feeling bad – and when tolerated, it has a nasty habit of spreading. Use clear policies to let your team know that gossiping, online or offline, isn’t welcome in the office environment or at office gatherings. Everyone deserves respect.
If anything is going to provoke a bit of gossip, it’s a big “No gossip allowed!” email, instead why not try:
- Establishing clear, regular communication with employees so that they’re equipped with fact instead of rumour
- Create a positive and supportive environment where the team is encouraged to celebrate each other, and their wins
- Should you discover a gossip amongst your ranks, have a chat with them and help them understand the consequences of their actions – while taking the time to learn about why they’re doing it in the first place
Do: push for postive posts
It’s a party, people are going to share. We know that positivity begets more positivity. So by that logic… set a rule that we only share when we’re sharing something excellent.
In a world of sensational media and fake news, create a bubble of happy, positive posts around your organisation.
You can set the tone with your own organisation social media posts, by ensuring you create a company voice that’s positive, authoritative, helpful but not above a little fun. Celebrate internal wins, congratulate your industry peers, and don’t forget the occasional meme.
Pro tip: Never post a photo or a video of someone without asking them if it’s okay first.
Do: be a role model
Everyone represents the company, but if you’re setting policy – you’re also setting the tone for what’s considered acceptable behaviour. People will take their lead from you and the way you act. Fun but responsible? Probably alright! Feeling 18 again and ready to GO WILD? Well, just expect to get back what you’re putting out.
Your policies around social media, appropriate dress, positive posting and more aren’t just for your employees to follow, they should guide you as the ultimate representation of them.
Don’t: post if you’re not sure
You can’t rely on privacy settings. You can’t delete anything from the Internet. Sure, you can delete your post moments after it went out – but by then people may have seen it already. They might have taken a screenshot, that screenshot might have been shared. Particularly if it was an embarrassing moment from a company account or company event.
Prevention is the only cure. If you’re not sure whether it should go online, don’t even think about posting it.
Christmas party tips
At the end of the day, your Christmas party social media dos and don’ts are just one part of thorough party preparations. We’ve compiled these useful tips for reducing the risk of things going overboard and ensuring everyone has a safe and fun time at the end of the year — because everyone wants stress free festivities.
As you’re preparing for your party, consider how you can:
- Plan the bar tab – make sure you know who’s a show, who’s a no, and make sure your tab allows for fun while reducing the chance of over indulgence
- Let no one go hungry – eating enough helps reduce the effects of alcohol, make sure there’s enough food to go around for the duration of the event
- Promote inclusive behaviour – set up your tables or seats in a way that promotes gathering together over separating into cliques, if you’re not sure what to do, seek out an event manager
- Instant cameras – provide them! They’re fun, encourage the team to get together and bond and create immediate keepsakes for people to take home or post around the office
- Appoint a social star – someone you know is going to document the party positively, get people together and organise the output somewhere for everyone to see and reflect on
And that's a wrap
While the success of your Christmas party may not depend on your social media policy, the echoing effects across the Internet definitely do. Equipping your employees with know how and a helpful framework for positive online (and offline!) behaviour is where it all begins.
Help your company nail the social media dos and don’ts by taking advantage of one of our ready to go courses – it’s got all the need to knows on harnessing social media, while still staying in sync with your company’s values.