Major Bank Story

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Australian multinational bank with offices in several countries employing over 50,000 employees, providing retail, business, institutional banking and wealth management products and services.
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Cyber security is identified as a major potential risk for both businesses and individuals worldwide. Savv-e was engaged by a major Australian bank to raise cyber security awareness within their organisation, and the role that everyone plays in protecting their online presence, recognising that an organisation’s staff are often the front-line to cyber threats.

The bank expressed a desire to move away from traditional, conventional compliance eLearning and deliver a learning experience to 55,000 diverse, and time poor staff to better understand cyber risks, have the knowledge to protect their digital and online presence and most importantly change their digital practices and habits.

Savv-e developed a series of short micro-learning modules, each with a specific call to action and key take-aways that could be immediately put into practice. This approach broke the mould offering a modern and refreshing approach by creating curiosity, relevance and reinforcement of daily work habits. .

The program utilised a combination of social learning, micro learning and gamification to achieve consistently elevated levels of awareness of cyber security issues within the organisation and its strategic network of partners. With a design approach similar to a marketing campaign, the learning experience featured multiple touchpoints, spaced learning opportunities and characters that were visible and told a powerful story.

With such a large audience, the modules were developed for maximum flexibility in deployment, access and completion. Distributed for some on the LMS and others via a hosted link and was developed in responsive, multiplatform HTML5. Learners were empowered with choice and control over what order modules were completed and the how they consumed the content to support personal interest and preferences, as well as devices that suited them.

Having successfully established the right balance of risk awareness and positive actionable steps, the experience delivered important information in a way that could be easily consumed, in bite-size chunks, by a diverse group of team members whose focus on delivering exceptional customer service meant that they had scarce time to devote to traditional learning.

Whilst the project had to address some serious potential for risks, it was crucial that learners felt empowered to do the right thing online – to provide the actionable steps that can be implemented easily to manage risks. The initiative was designed to promote a positive focus, build advocacy for online usage and ensure that the learning journey encouraged the learner to confidently embrace the digital world.

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The impact went beyond awareness and knowledge sharing. Team members felt empowered and confident with their daily online activities, and the learning initiated conversation about cyber security in the workplace. People began talking about their own digital behaviour, sharing their experiences personally and within the social collaboration platform - not just through the lens of compliance - but also as customers wanting to protect their own online presence.

In an organisation that has numerous digital learning offerings, it can be difficult to get the attention of learners. Within the first month of deployment, most business units had recorded above 70% completion, and at this time, more than 80% completion across the organisation. As the modules were not compulsory or enforced learning, the overall adoption was a terrific result.

The feedback had been incredibly positive, so much so that the modules were translated into alternate language versions to further deliver the same great outcomes to new audiences within the international teams of the organisation.

The Cyber Security Challenge was awarded first place winner of Platinum LearnX, Finalist of Innovation in Learning Award (UK) and Finalist in AITD Excellence Awards.

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